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The Science of Greed : Why the Ideology of self interest could be the downfall of the American Dream

A social psychologist and research scientist in the Psychology Department at the University of California, Berkeley

“Wealth may seem like mostly an unmitigated good, yet it also has significant costs. My research reveals what those are and what can be done about them.”

Paul K. Piff is a social psychologist and research scientist in the Psychology Department at the University of California, Berkeley. He holds a B.A. in Psychology from Reed College and a Ph.D. in Psychology from UC Berkeley.

Dr. Piff studies the origins of human kindness and cooperation, and the psychology of wealth and poverty. What Dr. Piff has uncovered may surprise you. For instance, did you know that the kind of car you drive predicts how you drive?

Dr. Piff’s research has been funded by the National Science Foundation, and his work has been published in leading academic journals, including the Proceedings of the National Academy of Sciences, the Journal of Personality and Social Psychology, and the Annual Review of Psychology. His research has received extensive coverage in media outlets such as the New York Times, the Economist, the Wall Street Journal, the Washington Post, and the PBS Newshour. In 2012, Dr. Piff’s research was featured by the Greater Good Science Center as providing one of the top 10 scientific insights about living a meaningful life.